1 Year Local Warranty.
Any mention of "us," "we," "our," etc is by iFi Audio, not AV One.
The UP Play Max unlocks the power of CD quality lossless Bluetooth for any source device, with a range of hi-res codecs and features for music, gaming and productivity.
Lossless Bluetooth Audio
The UP Play Max supports a range of codecs, including Hi-Res codecs such as LDAC, and aptX Lossless for CD quality lossless Bluetooth.
K2 Technology
JVCKENWOOD’s K2 Technology restores harmonic content lost during digitisation, reinvigorating your music with detail and depth.
Dual Headphone Pairing
Dual headphone pairing lets two devices pair at once, so you can share the experience.
Low-Latency Mode
Accessible via the iFi Nexis app, the UP Play Max’s low-latency mode is perfect for lag-free gaming.

Unlock the power of lossless Bluetooth audio with the UP Play Max. Ultra-compact and portable, it fits seamlessly and discreetly with mobile and desktop devices. Use the built-in mic to take calls or chat in-game. and lose yourself in natural-sounding audio enhanced by K2 Technology. When it’s time to share the moment, use the power of Auracast to transmit to an unlimited number of compatible devices, or connect directly to a second pair of headphones.
With a full suite of codecs - including aptX Lossless for CD quality audio - the UP Play Max is your all-in-one solution for wireless listening.


Every year, smartphones claim to improve the things we see and interact with, yet wireless audio remains held back by outdated Bluetooth technology. Customers invest in flagship smartphones and premium Bluetooth headphones expecting the best possible experience, without realising their devices are still capable of more. Nowhere else is this more apparent than with the iPhone.
Typically limited by Apple’s ageing AAC codec, the UP Play Max unlock a new world of Bluetooth performance for Apple users. The UP Play Max’s aptX Lossless compatibility opens the door to up to four times the detail in audio from services such as Apple Music, Spotify Lossless, Qobuz, and others.
Your flagship phone deserves flagship sound, and your lossless compatible Bluetooth DAC deserves better than to be held back by outdated Bluetooth technology. It’s time for iPhone users to finally hear what their portable setup can do.

While the UP Play Max completely overhauls iOS devices, the enhancements to performance and compatibility for Android devices have the potential to be no less transformative. Most Android phones support the LDAC codec, but other codecs vary, and brands often ally with specific codec developers, limiting compatibility for any one device.
With the UP Play Max, you never have to pick a side - a single plug-and-play dongle instantly upgrades your phone’s capabilities, giving you a full range of hi-res codecs so you never have to think about compatibility again.
With CD quality lossless audio at your fingertips, the UP Play Max offers the ultimate Bluetooth listening experience for any source device. Better yet, for listeners who have stepped into the world of Lossless Bluetooth DACs such as the iDSD GR 2, GO pod Max, or NEO IDSD 3, the full capabilities of your DAC will be unlocked, opening a new level of sonic possibility.
Digital masters often lack the warmth and richness of their analogue counterparts, leaving you with sound that’s cold and harsh. K2 Technology restores those missing high frequencies, bringing back natural harmonics and capturing the essence of the original master.
With the UP Play Max, you can enjoy restored, high-quality sound from your CD quality library – no matter where your journey takes you. Simply activate via the UP Play Max’s integrated page on the iFi Nexis app and get ready to hear what the artist and engineers intended.
"K2 Technology" is a trademark or registered trademark of JVCKENWOOD Corporation.

The UP Play Max features all-new Auracast compatibility, opening up a whole new world of options for shared listening. In the past, listening to Bluetooth audio together would be limited to two listeners awkwardly sharing half of the experience with an earbud each, a solution so detrimental to audio quality that the end result is even less effective than each listener’s half of the experience.
Auracast solves this problem by offering a quick and effective method for Bluetooth broadcasting to an unlimited number of listeners. Anyone with compatible headphones can join in on the experience, dropping in and dropping out without the need for passwords or pairing.
With a single UP Play Max, you can share the experience with as many people as you like, wherever you are.
*Auracast functionality will be added in a firmware update shortly after launch
For those who may not have Auracast-compatible headphones, the UP Play Max still offers ways to share the connection.
Connect simultaneously and seamlessly to two pairs of headphones or earbuds using the SBC codec, without the struggle of syncing screens or compromised sound. Simply connect, press play, and get lost together in the joy of sharing your favourite music and movies.
Bluetooth audio is convenient, but usually comes with latency, which breaks immersion in TV and movies, and can instantly cripple a gaming session. Fortunately, the UP Play Max has the answer.
With its built in low-latency mode, accessible via the aptX Adaptive codec and activated via the iFi Nexis app, sound and vision are kept perfectly in sync. With the UP Play Max, you can keep your gaming edge and never miss a beat.

Equipped with a microphone at the base, the UP Play Max facilitates crystal-clear phone calls - further enhanced by built-in noise and echo suppression technology from Qualcomm - enabling you to speak hands-free while you head to your next destination.
Whether it’s an urgent business call or in-game chat with friends, the UP Play Max will cut through noise and ensure your voice is heard.
The UP Play Max is powered by iFi Nexis, our mobile application that unlocks additional features and keeps your device up to date with the latest enhancements.
Access the app to seamlessly control paired devices and active codecs, toggle K2 Technology, Auracast and low-latency mode, and complete OTA updates.
Available on the App Store and Play Store.
INPUT: USB-C
BLUETOOTH VERSION: Bluetooth 5.4
BLUETOOTH CODECS: aptX Lossless,LDAC, aptX Adaptive, aptX HD, aptX, AAC, SBC
TRANSMISSION DISTANCE: ≥10m
POWER SYSTEM: 5V/≥0.5A
POWER CONSUMPTION: <10mA
DIMENSIONS: 27.6 x 20.8 x 8mm (1.1 x 0.8 x 0.3”)
NET WEIGHT: 3.0 g (0.1 oz)

1x UP Play Max
1x User Manual
1x Quick Start Guide
SHOWROOMS
The Adelphi
1 Coleman Street
#01–01/21/22, #02-29/30/31, #04-36,
Singapore 179803
T: +65 8611 8383
Monday – Saturday: 11:00 am – 7:30 pm
Public Holidays: 1:00 pm – 6:00 pm
Sunday: Closed
For Commercial Application: karlung@av1group.com.sg
SERVICE CENTRE (by Appointment Only)
7 Kaki Bukit Rd 1, #01-03, Eunos Technolink Building, Singapore 415937
Portable Audio: +65 8685 8087 (WhatsApp)
Home Audio: +65 8828 5873 (WhatsApp)
Email: sales@av1group.com.sg
Mon-Sat: 10:00 am – 5:30 pm
Sunday & Public Holidays: Closed
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